The Hotel Partnership (THP) has high level Agency Partnerships in the corporate market and Consumer Brand Partnerships in the leisure market.
THP has Preferred Corporate Agency Partnerships with the major Travel Management Companies and Hotel Booking Agencies for both accommodation and meetings & events, which means we have access to all their team and clients and are actively biased on their systems and promoted to their clients. It gives us a higher acceptance rate on corporate tenders and enables us to shift business and increase market share for our hotels.
The booking of our corporate accommodation is supported by the most advanced next generation bespoke Global CRS system. We manage all content on the GDS including negotiated rates, whilst hotels update rates and availability from their PMS in real time.
THP has forged major consumer brand partnerships that give access to large consumer databases, where we promote our hotels each month. We are the exclusive hotel partner for The Treasure Houses of England, which include Blenheim Palace, Woburn Abbey, Chatsworth House, Leeds Castle, etc. We have several other major consumer brand partnerships that give us access to different market segments including the over 50’s market.
We work with the quality national press and magazines, running editorial advertising, and undertake regular mailings to support our hotels.